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Hannah Rose has been with pioneering startup Elvie since 2015, overseeing public and private health and wellness relationships; Elvie’s mission is to create extraordinary products to improve women’s lives. She joined from her role as COO of a health-tech startup that created digital technologies to encourage innovation within the NHS, including an innovation app - now supported by the DigitalHealthLondon accelerator - and other technologies focused on encouraging cross-sector collaboration. Her interest in co-creating solutions to health challenges grew from earlier work with the South West Academic Health Science Network, communicating challenge-led innovation opportunities across health, academia and industry.