Richard Charter
Head of Market Access & Pricing, Diabetes Care Europe and EMA
Switzerland
MEAT: A NEW PHILOSOPHY FOR MEDTECH SALES
Thursday 25th of January 13:30 - 14:15
Richard is currently the Head of Market Access & Pricing at Becton Dickinson (BD) EMEA, for the Diabetes Care franchise. He is also vice-Chair of the MedTech Europe ‘Evidence & Payers’ Working Group, and a core contributor to the MedTech Europe EU Value based Procurement Working group. Richard is also the co-Chair of the ISPOR Medical Device Special Interest Group, and the vice-chair of the HTAi Regulatory Interactions and Conditional Coverage group. (patient access agreements).
Within these roles, Richard is focused on creating pragmatic, win-win solutions in value based healthcare that align payers, patients and innovators around outcomes based frameworks.
Richard currently lives in Switzerland, and graduated from Bocconi University in Italy, with a Masters in Healthcare Management Economics and Policy (MIHMEP program), and an undergraduate degree in Management Economics and Public Policy from the University of Guelph, Canada in 2002. You can follow Richard on Twitter: @RichardCharter